International School of Management Senegal Africa

The International School of Management (ISM) is Senegal’s first and largest private business school founded by the President, Amadou Diaw, twenty years ago. ISM has over 3,000 students and 7,000 alumni, representing 30 African countries www.ism.sn In 2011, we designed and delivered a leadership development programme entitled African Leadership – Creating 21st Century Leaders for 78 management undergraduates.

In 2013, we designed and delivered Leadership and Entrepreneurship modules and workshops for the Master of Business Administration (MBA) and Executive MBA respectively.



I have been running the Executive MBA program at the International School of Management, Dakar, Senegal, for seven years now. I have attended courses by many faculties from around the world. I have been very impressed by Maureen’s combination of sound professionalism and warm personal touch and engagement with her audience. As most students lack self confidence and self esteem, Maureen has been instrumental in helping them unleash self-awareness, self-confidence and self-esteem. Personally, Maureen is a source of inspiration, a gifted mentor and coach; she helps you discover your untapped potential Maureen is now a visiting Professor at ISM, and we are looking forward to working together to develop a module around soft-skills that will change the lives of hundreds of students.”


To design and deliver an intensive leadership development programme for 78 undergraduates and their tutors in the context of the objectives of the undergraduate management programmes, leadership in Senegal and Africa with an international focus

We worked collaboratively with the leadership of ISM to design a tailored programme entitled ‘African Leadership – Creating 21st Century Leaders inline the mantra of ISM “Today ISM Tomorrow the World” and the leadership realities of the students.

The programme comprised of an interactive plenary and workshops. The learning objectives were: to provide a stimulating, challenging, creative learning and nurturing environment for the students to explore leadership in their ‘realities’, qualities and styles of leadership; help the students understand and unleash their potential as leaders of the 21st Century; explore and develop their collective thinking about leading oneself and others; create action plans for their leadership journey to achieve their long term goals and ambitions.

We introduced some new learning methodologies including action learning, peer learning, learning-by-doing, reflective learning, strengths and emotional intelligence based learning and leadership development. Peer learning took the form of storytelling of personal experience of achievements, inspirational leaders and ambitions. Interestingly, for the vast majority of the students, their grandparents and parents were their most inspirational leaders; followed by President Mandela, President Obama, Ghandi and the Founder President of ISM, Amadou Diaw.

With regards the tutors, the focus was on their personal professional development to improved their teaching and learning performance. They completed the Gallup StrengthsFinder assessment and explored how to be intentional in the use of their strengths and increase emotional intelligence to change and achievement results . We also explored how help the students action new learning.”

Errol Barrow Centre for Creative Imagination University of the West Indies, Barbados

The Errol Barrow Centre Creative Imagination plays a crucial role in the development of the culture and creative sector in Barbados and the Caribbean. It promotes the making, study and appreciation of the arts.

With the increasing importance of the arts and culture in the international economy, the Master of Arts programme focuses on capacity building to develop human resources in the creative arts, to integrate the arts in schools’ curricula and produce high quality art that benefits the Caribbean and support the growth of the arts and culture sector.

Within the Master of Arts  Creative Arts degree , we  designed and delivered the Leadership and Management, Entrepreneurship and Project Management courses in 2012 and 2013.  The assignments included:

  • Production of an arts season of performance and  exhibition at the EBCCI
  • Reflective essay on the experiential learning from the arts season
  • Business model for an arts based venture
  • Case study of an artists or arts organisation


“I would like to thank you for your excellent work with our post-graduate students in our Master of Arts-Creative Arts programme. Your approach was collegial and professional. Your style of working with our students was motivating and effective. Your readings and personalized handbooks were very helpful so mush so that our students in “Arts Marketing” and “Entrepreneurship and Project Development in the Arts” were energized and came out of the courses having learned something new about the arts and themselves. We are pleased to foe the opportunity to have worked with you. We truly appreciate your efforts and look forward to the opportunity to work with you next year. It is safe to say that you have broadened our students’ knowledge of the arts and deepened their life-skills.”
“The Entrepreneurship and Project Management module was an insightful stepping stone in my development as an Arts Entrepreneur. Maureen offered professional and encouraging one-on-one sessions that catered to your specific needs. She actively engaged your thinking of the arts markets across the Caribbean and the UK in the group sessions. Her approach and style of teaching was one that embarked on personal advancement and group dynamics. She provided critical source material that allowed you to identify your strengths and effectively use them to manifest your overall achievement. Maureen provides effective consultancy to furnish your business ideas unto the path of becoming a reality.”

she made contact with me, as she did with all her students, and provided the information that we would need ahead of time to facilitate a smooth start. Indeed, preparedness and careful time management were her hallmark as she sought to maximize the use of time so that every session was a thought provoking learning experience. She was also very knowledgeable about her subject area and made every attempt to present material that was relevant and pertinent to our Caribbean situation, which was quite different to what she was accustomed to. The successful delivery of the material therefore not only proves Ms. Salmon’s competence and knowledge, but her ability to be sensitive to the cultural contexts within which she works. Although there was limited time to deliver the material, daily Ms. Salmon would reflect on what we had been able to accomplish and evaluate the outcomes, while considering her objectives so that changes could be made in order to respond to our individual needs. Her ability to reflect critically on her own performance, as well as my own and every member of the class, made the time that she spent with us invaluable and rewarding. Ms. Salmon has helped me to identify my strengths clearly, frankly point out areas for development and improvement and most importantly, provide the tools that I needed to improve as a manager, as a leader and as an artist. The course Entrepreneurship and Project Management in the Arts was also facilitated by Ms. Salmon during my studies. The intricacies of business development and planning and project development and planning were explored systematically and comprehensively. Because of her careful attention to detail and her insistence that I put into practice all that had been studied, I achieved great academic and personal satisfaction, which culminated in the successful staging of an artistic production. More importantly she was able to bring her own personal experiences and ethos to bear upon the course so that what I learned more than anything else is that any project or business relies on good relationships and good communication. Her vast experience as a manager and artist, her genuine warmth and insightful observations, the individual attention that she paid, made the courses practical and personal. Much of my success to date I owe to her careful guidance and tutelage.”