FORWARD, the Foundation for Women’s Health and Development

Project Description

The Programme

The programme  aimed to help the trustees of FORWARD (international charity working to advance and protect the health and human rights of African girls and women in the UK and Africa) spearhead an organisational culture change and identify a new strategic direction to better meet the needs of its users and other stakeholders. To accomplished this we:

  • Facilitated the development and implementation of a three-year strategic and business plan including communication and marketing, and fund development strategies.
  • Recruited new non-executive and executive leadership.
  • Renewed and reinforced organisation’s profile among external stakeholders and brokered new relationships such as with the Amnesty International Irish Section and the Women’s Commission Sexual Violence Strategy Group.
  • Oversaw the re-branding and repositioning of organisation in the market place.
  • Helped to launch a major research report at the House of Lords, hosted by Baroness Gould.

The result was:

  • A new culture, a rejuvenated organisation and improved services to clients.
  • Effective executive and non-executive leadership.
  • New relationships with funders and new funding streams, which enabled the doubling of the workforce to cope better with the demands and needs of users.

Increased visibility of the organisation among existing and new stakeholders.

Maureen Salmon ensured that FORWARD’s transition maximised its outreach through its UK and Africa programmes. She provided valuable leadership and strategic direction including overseeing the rebranding process and the recruitment of new leadership for the organisation. Within the short time Maureen was with FORWARD, she helped to successfully bridge the transition by putting into operation a strategic plan and communications and fund-development strategies to enhance our organisational effectiveness.”
Maureen, you have been wonderful.  I admire your professionalism and leadership.  A kind of leadership that suits the new era of multiculturalism and this global entities. I much respect your respect for all of us. Your modesty and friendly approach created a comfortable, productive office environment. For me, your encouragement and respect removed all the barriers.”